Marketing – The process of creating excitement about your product/service.
Sales – The process of actually selling your product/service.
Sales of the product on the Ranch – You have that figured out. Sales barns, video, and internet, they all get the job done very well with the largest number of potential buyers.
But – Marketing, that has been left up to the barns/video/internet sales facilitators. And how do they go about doing that. – The Sale Bill. The consignment list they post in publications and websites.
That’s IT!!!!!!
Why should you take an interest in “Marketing your Livestock”
Picture this – If there are 2 more bidders at the sale to BID on your livestock. 50,000 lbs at $1.10 = $55,000.
With 2 more bidders you could get say .05 +/- cents more?
50,000 lbs at $1.15 = $57,500.
$2500 More….
What can you do to “Market your Livestock”?
Website – $500 a year.
Print Media – $500 a year.
Social Media – $100 a year.
- Take lots of pictures
- Write down what you do.
- Write down your genetics
- Ad pictures to everything.
The more visual you are the more your pictures will sell your Calves.
Build upon the reputation that you already have.
By Investing $1.00 in your Marketing – You can get $2.00 back.
I can HELP – call 307.331.0357
Ranchers Edge 