Kit Pharo – Pharo Cattle Company
As silly as it sounds, average is good enough for most cow-calf producers. In agriculture, average is breakeven. Below average producers are losing money. The only way they can stay in business is to subsidize the farm or ranch with outside income. Above average producers are profitable. A few are extremely profitable. They are profitable because they do things differently from status quo (average) producers. They have a distinct competitive advantage.
Most PCC Customers are well above average. Many have doubled or tripled their profits. They are focused on production per acre – instead of production per cow (bragging rights). They are using ultra-low-maintenance bulls – instead of the status quo, high-maintenance bulls everyone else is using. They know stocking rate affects profitability, or lack thereof, more than anything else.
Ag economist Danny Klinefelter explains how you can get a competitive edge simply by rejecting the status quo. That’s right… by rejecting the status quo! Klinefelter says, “The only truly sustainable competitive advantage today is the ability to learn and adapt faster than your competition.” Click on the link below to listen to what he has to say.
Following the crowd and doing what everyone else is doing is never the best way to manage a business. In most cases, it is the absolute worst way to manage a business. If you are part of the status quo herd, you will never be above average – and you will never have a competitive advantage. Dare to be different. Dare to be a Herd Quitter.
Quote Worth Re-Quoting –
“If you don’t have a competitive advantage, don’t try to compete.” ~ Jack Welch